Brilliant question!

When it comes down to it it’s all about communicating your unique ‘value’ to who you’re engaging with.

We are in an age whereby you can in theory lean anything thanks to the internet and this has de-valued the perception of expertise and one of the best ways to combat this is prove you’re the real deal - an expert!

Wherever possible communicate your experi NEC and knowledge. A great way is case studies, you know - challenge, solution, benefit (outcome).

I hope this helps you - Let me k ow how you get on.