As many have noted here, the industry's sands have shifted under your feet and your competitors appear to be winning. Yet the only reference to your customers calls them "oblivious end users."
Have you explored the motivations of your customers--existing and potential--lately? Do you have a handle on what they value outside of cost? You seem to believe that your market has eroded--but is it a function of shifting to a different market segment? Either in customer demographics or geographically?
The lucrative opportunities may still exist, but with different coordinates.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby