Hello, I am MBA, PhD, experienced at Business Transformation & Change management.
From where I stand, I have to notice, that blaming industry/business is not the solution.
First of all, you need to re-think role and mission of your company. You have 55 years of company history - I am sure, that during these years your Company met and successfully overcame hundreds of troubles. Maybe the answer is there, maybe not.
If you need any help with new ideas, transformation or you need an advice - just give me a call.