Question
We have been in business for over 55 years offering product and services backed up with knowledge, experience and value. Since then, our competition has created businesses , segmenting both our product and services, ignoring lines of distribution , offering products and services of less quality, and creating a new wave of inexperienced distribution centers, wanna be product showrooms, contributing to willing ignorant professionals and oblivious end users. We sell natural stone products and services handling the import, custom fabrication and installation. We are true full service operation. The marketing of the inferior quality product and services , offering better price points at times, not always, has created a detestable industry that is no longer lucrative to the expert offering value.
Answer
Hello, I am MBA, PhD, experienced at Business Transformation & Change management.
From where I stand, I have to notice, that blaming industry/business is not the solution.
First of all, you need to re-think role and mission of your company. You have 55 years of company history - I am sure, that during these years your Company met and successfully overcame hundreds of troubles. Maybe the answer is there, maybe not.
If you need any help with new ideas, transformation or you need an advice - just give me a call.
