This is especially true if you have a retail store or a brick and mortar location where you interact with customers face-to-face. If you share your emails on social media, for example, many of your fans and followers will not be on your email list. “They share it on Facebook or pass it along to their friends, and then their friends ask to subscribe,” Brandon Stewart, a real estate agent in Dallas, Texas, on what he learned when he began using Constant Contact in 2009. Look at how Full Spectrum Power makes it easy for Facebook fans to join their email list by including a link right in their caption. Your website will be the first contact many people have with your business. “We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. We are seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails. Create one with Constant Contact or use a Lead Generation Landing Page.
Carrie Bonnet, marketing director at Rains Lucia Stern, PC explains how collecting email addresses from event registrants gives you the chance to communicate with attendees after your event. For her, this includes sending a follow-up survey to event attendees. For a business-like Mother Earth Pillows, these events give them the chance to connect with new customers and other partnering businesses. Constant Contact's Text-to-Join tool lets people join your list by sending a text message to a custom code that is unique to your business. If you want to give people the option to sign up by hand but do not have a convenient place for a paper sign-up sheet, consider using other print methods to get customers to join your list. Boston-area restaurant In a Pickle puts postcards on tables in their dining room and invites customers to “join the club.”
But it is also important to move relationships off social media and encourage fans and followers to join your mailing list. Treat Cupcake Bar uses the Join My Mailing List Facebook app to encourage their fans to stay in touch. Once those guests connect, Gazella’s integration adds contacts directly into your Constant Contact account. Facebook offers several advertising options you can use to reach a new social media audience. Using Facebook Ads, Liberty Jane Clothing added more than 2,000 contacts to their email list in a single month. The best way to get people interested in your email marketing is to offer something that they cannot find anywhere else. Think about all the different places customers interact with your business. I want to hear your story and learn the creative and innovative ways that you are marketing your business.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath