About 2 or 3 times a year I run a giveaway promotion on my travel blog. It is a great way to work with brands and to attract new people to your site. Then you can use an opt-in plugin or similar to convert new visitors into subscribers and add them to your email list. You do not say whether you are a B2C or B2B enterprise or what country you live in, this kind of marketing strategy is not appropriate in all cases, and there are always legal restrictions depending on where in the world your business is based. If this idea appeals to you and would make sense for your business, I would be happy to speak with you further.
