Question
I am planning on building a football (soccer) related website that focuses on football culture, the website will target a non-English speaking audience, as part of my research and study I found several English websites that focus on the same sector, one of them is the football version of Bleacher Report, and I noticed that they get massive social media engagement and impressions on their accounts, and I am wondering what is their digital and social media strategy focuses on, it's obvious that they produce a high quality and creative content, but how do they promote it in a way that achieves such a result?
Answer
I’ve been exploring how major football platforms like Bleacher Report manage to pull in such massive social media numbers, and it’s clear that beyond creative content, they excel at timing, consistency, and understanding their audience deeply. As I’m developing my own football culture website for a non-English speaking audience, I’ve been closely analyzing different strategies. One thing I noticed is how essential it is to complement content with real-time updates. That’s why I keep an eye on https://livescores-24.com/africa/nedbank-cup/ —their fast, reliable live scores add serious value to any football-related content strategy. Their platform is a must-use.
