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MenuWhat company does AirbNB use for all they professional photography of listings?
I heard they use a company (marketplace) to order photographers to shoot their listings.
Answers
Airbnb actually developed an internal competency to manage their photography process. Turned out it was/is core to their site and found they needed to own the process. So they have a team at Airbnb that manages relationships with thousands of photographers (who are independent contractors).
While at Zaarly, we considered a number of options for our photography on the site but ultimately decided to go a similar route as Airbnb because the quality, look/feel and process mattered greatly to the individuals we featured on our site and it mattered to the general design and feel we wanted to provide.
Good photography matters. If you want to do it well, don't underinvest or try and cut corners. You can quickly tell the difference between professional shots and stock photography.
they use marketplace
I believe Airbnb have their own photographers. Professional photography is available in many places, but it is always not available everywhere or. In some cities, Airbnb matches hosts with professional photographers. To check if the service is available in your area, request a quote, and schedule a photo shoot, visit the professional photography page.
How it works? Well it works somewhat like this:
1. Submit request & approve price: After entering your ‘Listing ID’ in the box above, you will receive a follow-up email with a price quote. Click the link in the email to approve and confirm your photoshoot.
2. Schedule your photoshoot: Once you have confirmed the price quote, we will connect you with a local photographer. They will contact you either via email or phone to schedule a date for the photoshoot.
3. Preparation & photoshoot: Prepare for the shoot by cleaning and styling your listing. Review our tips below for more info on how to prepare. The shoot will take up to one hour but varies based on listing size.
4. Publishing & payment: The images will be published to your listing once retouching is complete. Payment comes from future bookings and is typically paid off with one or two nights.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's that they sit idle for a good part of the day, so are willing to pay a lot for new leads. (their alternative is no work) Consumers are charged more for the convenience of a private car but they are probably not so much willing to pay more for a taxi, even if they can hail one from their phones. For AirBnB, it's a mix, it's a way for landlords to monetize idle capacity which they are willing to pay for, but it's also a way for a renter to pay less than they would normally pay for a hotel. On #2 (how much), I like to triangulate a number of factors: - What's the maximum amount I can charge one side, while still being a good deal for them. - How much do I need to charge so that I can become profitable? (the economics are quite different if you charge 3% vs. 12%) - What are comparable services charging for substitutes/competitive offerings? I will just add that there is no formulaic way to determine pricing strategies (curated vs. open), and it's a lot more about what's the comparable and what the value delivered is. That's how I approached the question while deciding the business model at ProBueno.com (my startup)MR
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How to solve a chicken and egg problems for a marketplace like Uber? What is the best way to acquire demand side?
The best way to solve chicken and egg problems for marketplaces is to prove market need on each side independently first with a low-cost MVP-type test. Once you've proven the market on both sides with metrics it is much easier to leg in supply and demand with a strategic or enough funding to match a market on a local or niche level to ensure liquidity. For a deeper analysis, here is a post on medium that I wrote... http://bit.ly/1k2vYbY Also, feel free to schedule a call with me if you'd like to dig deeper.DK
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