Determine your marketing goal. Choosing the most efficient marketing strategy starts with setting a well-defined goal. You must always keep your potential customers at the forefront of your mind. Determine the most effective ways to connect with your customers, which includes uncovering their preferred communication channels and purchasing paths. The marketing strategies that you choose should complement the when and where of your target audiences. Create a marketing budget. A business with two employees is going to have a far different marketing budget than an international corporation. As you grow and your marketing budget increases, you can add tactics or increase your spend on tools you are using that work. Read how to create your marketing budget. Location. The real estate market mantra is “location, location, location.” In marketing, your location will affect your marketing options. While you can implement as many marketing strategies as you can afford, doing so is not necessarily the wisest decision. Aside from the high cost, you may struggle to figure out which strategies are working, and which are a waste of money.
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