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Business in China: What is the right role of a brand's website in the Chinese market?
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Robin Stock, Doing Business in Far East answered:

Although in China, social media channels like WeChat or Weibo are paramount for brand promotion, a traditional brand web presence is still important. Especially for established brands outside China, a brand's website is seen as a "business card" and always contributes positively to a validation process done by Chinese B2B sales networks.

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