Question
Context: I own a t-shirt printing startup in Singapore ranking really well on google for search terms related to apparel printing. We get lots of enquiries on a daily basis, but conversions are not great and it is a price competitive industry. So we are figuring out the best way to increase our revenues and profits - Should we focus on printing other items and offering more products like corporate gifts, or just focus more on marketing and selling more of what we are selling currently (Mostly Apparel)?
Answer
As you mentioned apparel is a price sensitive industry. Since you are getting a lot of inquiries, but not enough conversions, you first need to review why you are unable to convert the inquiries into customers.
Given that this is a crowded, price sensitive market place, you should also explore your differentiation and positioning.
Lastly, definitely explore other markets where you could have better conversation.
Happy to chat!
