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MenuHow does one come up with a great business idea?
What's the process one can go through to come up with a winning idea? What considerations should the entrepreneur pay heed to (like resources, market) to figure out if it's something that's possible with a high chance of succeeding?
Answers
One of the tried and true methods for finding a winning idea boils down to finding a common problem and providing or building a solution for it.
Step 1: Find a specific demographic of people/businesses. (Ex: Accounting Firms in Chicago, Sushi Restaurants in California, Small Advertising Firms in Nebraska).
Step 2: Conduct 20-50-100 short interviews with willing people who fall within that demographic. Ask them a standard set of questions involving their day-to-day operations, their challenges, their roadblock/bottlenecks etc.
Step 3: Ask if they'd be open to you coming back to them a few weeks with some ideas on saving time/money or solving those problems.
Step 4: Find the most common problems, and decide on one, or a small subset of them to tackle. Optimize a solution, then return to those people you've interviewed with a proposed solution.
Step 5: Give them a timeline for when you can have a first demo/MVP (minimum viable product) by. Once you have this, have them commit to 3 months of your service and see how it goes.
Step 6: Prepare the roll-out, and build out full functionality now that you have the money to do it with.
I have three somewhat connected points on that one.
1. Ideas are overrated.
Everyone has ideas. Heck, I believe if we two would sit together for 30min we could produce 5-10 really reasonable ideas for a business. Unfortunately ideas don't do anything. They just sit around and rot. Execution is where the game gets real. How to bring an idea to life? Many services you are using where tried countless times before they succeeded. Bottom line. You can have all the great ideas in the world - what you need is the expertise, grit and angle to play them out to their potential.
2. Timing is everything
Trying to hit a small moving target with one arrow in your quiver. Thats about it. The target is your timing slot. Identify it.
3. How to generate ideas?
I use two active methods (besides reading and contemplating constantly) to generate ideas if I need to:
a. Talk to smart people. Listen. Listen more. Ask smart questions. Connect the dots.
b. Force yourself. Train your idea muscle. I came across that line of thought while following James Altucher. I believe he still sits down every morning and forces himself to write 10 Ideas down. Every morning 10 ideas. That would give you 300 a month. 3600 per year. The quantity alone should ensure that there is something of value for you or others. The trick is that it will be very hard in the beginning. Torturous. But over time easier. You'll get used to it. Its like training a muscle essentially.
Side effect: You will think a lot about ideas and over time get very good at identifying edge cases, bottlenecks etc. So you will learn to answer your initial question all by yourself just by doing that.
Hope that helps!
Being an Entrepreneur, It always cherish me up to find ideas which makes life simpler somewhat. Finding ideas are not so tough, Because it's always comes with what we roam around, the people we see and work with, Idea can be anything that can make life simpler, Idea can be generated by the people who are living around us, what problem they are facing and for that problem which solution you come up with, Is that solutions worth enough for that problem.?
This is what basically ideas come from. If you need more help and details. feel free to make call.!
thanks.
It all starts with what problem can you solve.
The most successful businesses have all identified a problem and created a unique solution that solves this and monetorised this.
Talk to me if you would like to know more.
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Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
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