Question
I'm hiring two new Vice Presidents, and I'd like to offer them some stock, but I'm really not sure how much to offer. The company is already profitable, and it looks like it's going to be around for quite some time. Revenue growth is strong.
We're bootstrapping and following a model similar to Balsamiq. Honestly, I don't see us ever accepting investors or even going over 10 employees. Right now, I'm paying a bit below market rate salaries, but should be able to rectify that within the next 6-12 months if revenue growth stays strong.
Answer
Kamal's answer is pretty spot on, but I would like to add that it's important to stipulate that their shares vest over a period of 3-4 years. A one year cliff is also appropriate.