We have a product that is built to help site owners monetize a specific type of gaming reward, known as a CSGO skin. We have run campaigns that target the site owners, like "CSGO rewards websites" "monetize your CSGO site" but there is no volume. We also tried targeting more broad terms like "CSGO skins" but those keywords return only CSGO players. Any ideas on how AdWords can be used to reach a niche community of site owners?
Through defining that niche community, testing variations of wording that would speak to problems/benefits you can either solve or provide and running said wording as ads with clear selection variables (ie age etc)