Loading...
Answers
MenuHow can AdWords can be used to reach a niche community of site owners?
We have a product that is built to help site owners monetize a specific type of gaming reward, known as a CSGO skin. We have run campaigns that target the site owners, like "CSGO rewards websites" "monetize your CSGO site" but there is no volume. We also tried targeting more broad terms like "CSGO skins" but those keywords return only CSGO players. Any ideas on how AdWords can be used to reach a niche community of site owners?
Answers
Through defining that niche community, testing variations of wording that would speak to problems/benefits you can either solve or provide and running said wording as ads with clear selection variables (ie age etc)
Hey, it’s always a problem when using a low volume keywords. How do you estimate the size of your target audience?Consider using custom audiences. Would also consider LinkedIn
Yes, Before going to set a campaign one must check the google Adwords keyword competition tool to find the best keyword which are searched by the audience. You need the site owners to come on your website? you can use little general keyword like "Rewards for site owner GSGO"
i can give you the best advise how to use social media to reach the targeted audience and how to fetch email addresses and phone numbers of site owners and inform them through cold calls and email marketing
Related Questions
-
I have a software company client who has a problem with brand hijackers in Google Adwords. How can they take them on and drive them out of business?
I have worked with a client with a similar issue. Their competitor was bidding on the brand name of my client. You will have to donate some Adwords spent and create “branded campaign” where you focus on bidding on your client’s business name. Your client should have a high quality score for their brand keywords since their website should but an authority on the brand name. As far as stopping a competitor from bidding on the name the most you can do is send a cease and desist letter and I would only recommend this if the brand name has a registered trademark.NA
-
Can I get AdSense approved for an HTML5 gaming site?
You can approve your AdSense by compliting the minimum number of visitor people in a day and this is done by posting about your game on social media that is mostly used. Thank you Any other questions please ask.MM
-
Should I set up multiple adword accounts for multiple websites or just one adword account for multiple websites?
It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because there will be more data, from all the different websites, all in one place, for a particular keyword). If they are each selling different things, or to different personas, then don't combine their accounts, because it will just make things confusing and not useful from an analysis perspective.LV
-
If choosing between spending your marketing budget on Google or Facebook, which way should advertisers go and why?
In my experience, starting out testing one against the other is ideal (i.e. running campaigns on each and seeing which performs better). It's also important to look at what your immediate and long term goals are for the spend. Are you trying to sell them something now, keep them engaged for a later release of a product, or some other action? The key thing to note is that depending on what you're selling and what your keywords are, the bar can be a lot lower in terms of your bid per click if you go with Facebook Ads. Additionally: you can hyper target your audience with Facebook Ads like whoa (Google Ads are more limiting). Ex: I ran both sets of ads for a new line of ballet inspired barre-wear (targetting both ballet dancers and barre students). Both Facebook and Google Ads were linked to the sales page. For Google Ads: I used keywords like "barre-wear" (low search volume) "ballet attire" "activewear" (limited relevance) and about 20 other related terms. The spend to results ratio here was underwhelming. Keep in mind: I've only been working with Google Ads for a couple of years now. Better results are possible if you've got someone with 5+ years of experience who knows the system backwards and forwards, but for the most part, Google Ads are not DIY friendly if you want serious results. For Facebook Ads, I did 2 campaigns: 1. Ballet Dancers: I targetted women in major cities (NY, Chicago, Atlanta, Los Angeles), who were under 26 and fans of ballet companies and schools in their city, and also those who were fans of major dance supply companies. 2. Barre Students: I targetted women nationwide who were between 26 and 52, married, above average household income, fans of barre studios in their area, fans of Lululemon Athletica (high end activewear brand), and did a couple of variations on different hobbies and activities to target specifically stay at home moms or wives who were active. The results: $100 in ad spend // over 150 clicks to the product page // 20 new email newsletter signups // 3 immediate sales // 2 follow up sales within that week (so for a $100 product the ad yielded about $500 in sales that week from individuals who could be potential customers again (and 20 new people to market to for future sales).MH
-
What are the best adwords automatization tools?
Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and building dashboards.AD
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.