Question
We have a product that is built to help site owners monetize a specific type of gaming reward, known as a CSGO skin. We have run campaigns that target the site owners, like "CSGO rewards websites" "monetize your CSGO site" but there is no volume. We also tried targeting more broad terms like "CSGO skins" but those keywords return only CSGO players. Any ideas on how AdWords can be used to reach a niche community of site owners?
Answer
Hey, it’s always a problem when using a low volume keywords. How do you estimate the size of your target audience?Consider using custom audiences. Would also consider LinkedIn