Question
We are building a HUB for our niche industry that includes a knowledge center, directories (think Angie's list), a community (think Facebook). I have access to top tech talent who are helping me build the site but could use some strategic help.
Answer
You should need digital marketing experts to market your hub. You shouod search for digital marketing tools that drive traffic to hub. Use facebook and linkedin marketing extensively. Also use youtube explainer video to explain to new people about the benefit of your hub. These are the steps you can take to successfully build a hub.
For more detail advice and help from me just hire me. It is cheap.