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Lead Generation: How to hire an outsourcer (Upwork, Freelancer, etc.) for lead generation for a design and branding firm?
KS
KS
Karen Swim, APR, Public Relations, Marketing, Communications answered:

I would not advise outsourcing your lead generation. Over the years I have found that most small business owners started a business believing they would focus on the work or idea that sparked the business. However, your job is to bring in the business. You can always outsource the actual work. This does not mean it never makes sense to hire a salesperson but for your business, at this stage, you should handle this internally. There are a number of ways that you can generate leads from thought leadership to inbound marketing. Happy to help you formulate a plan that you can implement.

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