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Speaking Engagements: What is best way to get more speaking engagements?
JW
JW
John Wannamaker , Serial Entrepreneur | Podcast Host answered:

Great question for anyone who has a newly published book and would like to hit the speaking circuit. I was once in the same boat and here is what I would suggest as the fastest and most effective method to getting your speaking engagements.

You must be active on social media. You should give away small tidbits of your book in videos and join FB groups related to your topic. There are millions of groups that you can join which will give you instant access to the people you need to know. When I ran for U.S. Congress, I joined the political groups of my party. Your book was written for someone at some stage of life, so find the groups associated with their interest.

I also hired someone to work for me 1 hour a day to make calls to decision makers of associations, conferences and trade shows. They would contact the organizer and send them the videos and one-sheets about me.

Use free speaking engagements to build your brand. Take lots of pictures, record videos and use these pictures in your promotional material. Cut and splice them. Be sure to wear different clothing to each speaking engagement, so you can have the appearance of different speeches in the beginning

It's always a great idea to have loads of books at any event to sell them after you speak.

Bon Chance!

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