I am a certified Style Coach, who currently works one-on-one with individuals in person and via Skype. My business is starting to fall off and I think my "niche" is too broad - e.g. women business professionals. Any tips on how to narrow a niche through research would be appreciated! Also any tips to expand online vs. in-person would be great as well.
This is a great question to explore. It is difficult to reach everyone. The narrower your niche to greater opportunity you have to become the expert in that space. I would first look to what group of people you enjoy working with the most. Is this women working in Law? People dressing for public appearances? People dressing for a promotion? Which niche can you really find a passion to become the voice for that industry niche. You want this to be the case because to really succeed and have an active pipeline you are going to also want to post on social channels - some up to 4 times a day- with valuable content for your niche. This positions you as the expert. People will first begin to notice your presence, then begin to read your posts, then become intrigued with who you are, then begin to research you online in through you links you make available, then they will finally cough up their email address to you which will allow you to reach out to them to begin nurturing them to become a client. THIS process takes alot of patience. It is highly rewarding with perfect clients. The truth is - it really is the only way to run a healthy business that is not a brick and morter. I hope this helps.
I studied Psychology, but I’m also certified and experienced in Personal Styling. I love helping professionals in the art and design industries.
It’s usually much easier to find clients who are close to the niche of your circle of friends, your personal interests and your own life style. Think about what is your own clothing style in your personal time not at work.
First you need to know yourself. Who are you? What fashion style do you like and know the best? This can be your speciality and unique niche. Are you Bohemian, Arty, Chic, Classic, Traditional, Glamorous, or Romantic in your style? Maybe you know where to find all hippie, exotic, flamboyant, sexy, sophisticated or preppy clothing accessories in the city. Maybe you are fan of punk, metal or goth music and can dress accordingly. Choose one from your heart.
Who are the people around you: students, artists, public speakers, comedy actors, politicians, people the LGBT community? Your specialization can be also just helping others find their own personal style, define individual taste to express who they are in professional and personal life.
Tips to expand online: It is possible to meet clients on Skype. Keep in mind that colours are not represented correctly on a webcam over Skype, but despite that it is still a useful and important tool in this profession. Accompanied by PayPal for business, it could allow you to expand your business to long distance, even internationally. You can also promote your service online with Instagram and a blog of your choice.
Feel free to contact me If you have more questions or want me to assist you in the process of choosing the right niche.
I highly recommend reading the book "Blue Ocean Strategy" that is the best and simplest way to map out the landscape of the marketplace and identify opportunities or methods of differentiation.
If you don't have time to read the book I'm sure there videos out there summarizing and explaining the core principles.
We walk our clients through the Blue Ocean Strategy mapping and simply follow the process in the book, and it's quite powerful and valuable.
I don't know of any other process that VISUALLY REVEALS the opportunity in your market.
The other way is to look at your past clients:
Is there a majority of clients that you worked with that fall into a niche demographic?
Is there a subset of your clients that you enjoyed working with more so than others?
Is there an area of your expertise that you're more passionate about that would lead you to dive deeper into a niche? (IE: career transition, executives in healthcare, women in tech startups, Female executives for 7-figure startups, etc.)
Hope this info helps!