Question
I am running an e-commerce website which sells designer dresses (around 80 different models).
Most of the traffic currently comes from Facebook ads.
Do you recommend to create landing page for such a business or send traffic to the /shop/ page with all models?
Which sales funnel would you recommend for fashion ecommerce web-site?
Answer
Your Product page is your Landing page. But not the only one.
You should give it a try and create landing page for a category or sub-category (i.e. women winter collection - just guessing what it might be) where you present the products in different way than it's usually possible with standard e-commerce product page (videos, animation, story telling, video testimonials, interactive elements etc.).
Then evaluate the New Landing page performance compared to standard Product page (but make sure it's still optimized and treated as Landing page).
