Question
Due to a change in circumstances I am looking to sell off the assets in my digital business. I am already in the process of selling a mobile app, but I also have an email list of 100,000 parent subscribers. I am aware that there are a lot of legalities around selling email lists, and so was wondering what is the best way of doing it. ie. does the buyer need to buy the whole business along with the email list or is there another way of doing it.
Answer
Well... There's no legality for you, so one approach is just list your email address somewhere like Flippa.
There is legality for anyone mass mailing to the list they buy + that has nothing to do with you.
If I were buying a list, I'd only consider purchasing the domain + list, as this is the only way to have any deliverability of email sent to your list + also be in compliance with various legalities of sending to this list.
