Loading...
Answers
MenuHow can I land my first client?
This question has no further details.
Answers


Ask friends, families, and previous co-workers to refer you.


In some cases, the first customer is the hardest one to get, and there is no secret. People need to trust in your business to buy from you. The best way to start developing trust is by talking to your family, relatives and friends. Probably one of them would end up being your first customer. But your real concern should be how to create such a great experience to that first customer to make him talk to others about your product/service... make sure you do, and you will start receiving customers fluently.


Use http://Meetup.com + attend Meetup events in your niche.
Network with organizers.
Be a guest speaker.
I've use this method anytime I'd like to test any part of a new or existing business...
Or bootstrap a new client list with people with tendencies toward big ticket prices.
Way more lucrative + easy for bootstrapping, then any paid mechanism I've used... since starting my first business in 1974.
.jpg?1500736851)
.jpg?1500736851)
Meet with people at networking events or asking for introductions through friends and family.
You want to find prospective clients and then meet with them not to sell, but to ask them about their needs within the scope of what you are selling. Use them as learning platforms, ask if your solution would work for them or what more you should do, and how much they would pay.
Get this right and they will be your first clients.


5 WAYS TO GET 5 CLIENTS (NOW)
1- Ask Family and Friends. If you're not willing to ask them, you'll have hard times with clients
2- Send an Email to a business owner underlying the fact that there are elements on his company's Website that doesn't work or could be improved. If he accepts, get him on a Skype call
3- The Drug Dealer Method. For instance, offer a trial for a week or two, or give something away for free first to get them hooked
4- Public Speaking. Growth Hackers Vin Clancy has built a 6 figures agency based on this strategy.
5- Use Linkedin. Connect with a lot of relevant people and then begin a conversation, see what the people's problem are
Related Questions
-
What are average profit margins in Ice Cream store business?
Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is italian gelatto where you serve the ice cream without a specific measurement so your costs can vary due to the size of each portion you serve. About the brand you should focus on your unique value proposition and what kind of ice cream you are selling. We import the pastry from Italy and the fruits and milk from our country. Your ROI depends on your sales price and costs. If you focus on high market ice cream you can charge high and keep costs down.
-
I just opened a small, upscale, boutique style hair salon. Any ideas on how to market?
I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do. Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable). In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations. Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example, - You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door) - You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers. - With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile. One last thing, you can offer gifts for your existing customers if they refer you people. If you have any more questions, I'm happy to chat with you. Hit me up on this platform.
-
How to promote a paid iOS app to increase downloads ?
Your best bet to get traction quickly in USA is to advertise on mobile ad networks. You may need to advertise on CPM/CPC basis instead of CPI if you have a paid app so make sure you understand your user lifetime value and watch conversion rates closely so you don't overspend. That said, depending on what your niche/vertical is, there are many other ways to market non-gaming apps.
-
Is it ok from a brand perspective to have different color schemes for your logo for different purposes?
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe instead borders or patterns that use your logo's or brand colors. The idea of a logo is to engrave a mission or product into potential customers when they simply see the brand or logo... Once a logo is pushed and promoted you can strengthen that image by enforcing the brands colors through different materials or media :)
-
Is it standard practice for a product and company name to be the same? Should our product and company name remain the same?
The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, compete, same markets/customers, etc. Generally, you will be better off by keeping the names the same. Think about how you pitch your company vs the product - is it a different story? Which name do you want people to remember? Think about where the names would live - business cards, urls, websites, app (icon), signage, etc. There are countless successful examples of different brand naming structures that work - there is no "best" way. Keep it simple. We wrote a book on naming and identity design a few years back. Happy to send you the first chapter pdf to see if it can help. Dann Ilicic WOW Branding