Question
What do you think is the best format for proposal for marketing services such as SEO, content marketing, social media, etc.? How should you structure the presentation? What should you include and what you should not?
Answer
I like to keep proposals short and sweet. Make sure you include the following:
- Overview
- Objective
- Scope of Work (exactly what you'll be doing)
- Timeline
- Rate
Also, relationships tend to sour when expectations are not in alignment. Make sure everything that you'll be doing is clearly articulated so that there's no room for misunderstanding.
