Question
Do startups in the digital health space “sell” their solutions directly to healthcare providers in the US or through tech integrators (e.g., Accenture, IMS Health)?
Answer
It's primarily a relationships game.
- Recruiting someone who has a large rolodex of relationships in the space
- Build something on bing news search api and scrape all of the job postings of healthcare institutions to find "signals" indicating someone needs the solution you have to flag companies.
