Loading...
Answers
MenuIf I am re-developing a large website, do I need to migrate every page in the re-development for best SEO practice?
My client has a massive 188 page website that has very poor UX, is not responsive and has very poor conversion. I am planning the new UI design currently and am confident that we can improve the journey and conversion.
He has a very content rich site. In the new site, should I just preserve the sites that get the most traffic currently and set up re-directs for all the rest? Or should I migrate all the content and just adjust the navigation to make it less overwhelming?
Answers
All your questions predicate/depend on site's monetization strategy.
For example, if current pages all have great SEO traction in SERPs than any site change best be well thought out + in general the HTML structure should...
1) Only fix any existing HTML errors, as reported by the W3C validator.
Never. Ever. Introduce any new HTML errors or site's SEO can circle the drain.
2) Only lower page weight, so the ratio of cruft (non-content) to content, should reduce. So decreased cruft, which will increase content.
For example, converting a well SEO'ed WordPress site to use a Genesis theme can potentially destroy all your site's SEO traction, because Genesis (at least last time I checked) can produce a site which is 98% cruft + 2% content, due to all the CSS classing + attributes + other non-content junk injected into pages.
When I take on a project for one of my clients like this, first I require them to host with me...
Because wrestling with broken hosting introduces so much noise into analysis, I just refuse to deal with slow + glitchy hosting anymore.
Next I have my client walk through their entire money flow, end to end.
After I understand site monetization strategy, then we work through small increments of change, constantly tracking when GoogleBot visits the site + how page indexing is effected in searches after a 48 hour period.
If it's a hobby site, all this is overkill.
If the site measures profits by the hour or minute, then any change can potentially zero out all income, so in this case best to proceed slowly, with great care.
A redesign is a good opportunity to evaluate the pages of the site and what they are doing. You will need data for this such as recent Google Analytics data. Any page that you decide to get rid of because of low traffic to the page you will want to redirect to the page above it, or a consolidated page that contains similar information. You can also allow the pages to 404 for a few weeks to let Google know for sure that you have rid the site of them. Depending on how high traffic of a site it is, Google may not be crawling the entire site anyway.
With that said, I would not worry about including all 188 pages unless all 188 pages are providing value. A large portion of most websites are doing more harm than good when it comes to SEO because of the low value of the pages. Google looks at that. There is a difference between a site being content rich and content saturated. Hope that makes sense.
A few SEO related things to think about:
Does the page have inbound links?
Does the page have organic traffic?
Does it rank on the first page of Google for any queries?
If you answer yes to any of the above questions you need to think about the cost of removing the page. Yes, you can 301 redirect them to a new page, BUT if you want to preserve the rankings, you should keep the page as similar (from a content perspective) as possible.
If you are making major updates to the site architecture, you should look at Google's recommendations for moving a site with URL changes: https://support.google.com/webmasters/answer/34437
This will also help you keep your rankings.
Related Questions
-
What is the best platform to create a member based CMS website? (e.g. Squarespace)
Most of my friends use www.wordpress.org and http://member.wishlistproducts.com/ to create their membership sites. Hope that helps.DM
-
How can I create a searchable large (3 million record) searchable database in WordPress?
Well first off I wouldn't recommend trying to power your client's database with the standard WordPress database instance. They can use WordPress for the website all they like. But with millions of records like that, you really don't want to move those data in with WordPress. For that matter, you're probably gonna want a dedicated database server to answer those questions, if the client doesn't already have one. You might also need to investigate something like Elastic Search, depending on what your search requirements are and what sort of database they are using (pay close attention to whether or not it provides full text search ability). Beyond that, and somewhat obviously, you're also gonna want SSL on the website and to make sure you're up to date on federal and state privacy requirements for data like this, as well as best practices for securely transferring data over the web (port configuration, ssh keys, etc). The privacy concerns would raise a flag for me. If those data have anything personally identifiable in them - which they very probably do - then you're really gonna want to make sure you do your research on security of personally identifiable information. Government specific privacy /security /auditability requirements may also apply, so double check that too.EV
-
How can I make a small, profitable business on Wordpress?
It sounds like you have plenty of skills to get started now. There's no need to keep re-training in different areas when you have experience to get started today. My suggestion would be to pick a niche and try and become the go-to guy in that particular niche. Let's say, for example, you are interested in men's fashion. You have experience in creating Wordpress ecommerce sites. You could call up maybe 10-15 of the local businesses in that niche in your local city/state and offer to make their website and get them in on a set-up fee and then a monthly maintenance retainer. This approach would be lower stress (because it's something you're interested in) and also because you could create a methodical framework that you could apply to other businesses in that niche. That's just one idea. Second idea - create a course on WooCommerce development and put it on Udemy (or Coursera etc). Note down 10 of the biggest obstacles you've had to overcome when building sites for friends and family and then note down 10 of the most important considerations people should consider before people get started. Now you've got 20 video lessons for your course. Charge for the course on Udemy or use it as a marketing tool to get more b2b development work. Idea 3: Go make money on freelancer.com, peopleperhour etc. Perhaps you've tried this already? Skills like yours are in demand on those platforms. Idea 4: Take the things I noted in the second idea above, and turn it into a handbook. Sell that book via Amazon. Idea 5: Go on Tweetdeck. Create a column that searches for people who are using keywords like "Wordpress woocommerce issue" "Wordpress woocommerce help" "WordPress woocommerce problem". Give them your clairty.fm link and tell them you'd be happy to have 5 minute discussion to see if you could help them resolve their problem. Idea 6: Find 10 major theme development companies. Sign up to their help or support forums. Do a similar thing to what's noted above on Twitter and offer to have a quick call via clarity.fm to see if you could help. Idea 7: Go down the route of finding existing Wordpress/Woocommerce blogs. Write posts for them about specific WooCommerce issues, problem solving or project management tips. Do this with the aim of improving your inbound consulting gigs. Idea 8: Do the exact opposite of whatever those friends are telling you. Idea 9: With your skills you could easily start a dropshipping company. I won't go into all the details here but just start looking at sites like Clickbank or Product Hunt to get a feel for something you're interested in. Build your site and start dropshipping products. https://www.woothemes.com/2015/06/dropshipping-beginners-guide/ Wordpress consulting alone, yeah it's probably quite competitive, but that doesn't mean there aren't plenty of opportunities for revenue. I think you will be even more motivated, successful and less stressed if you pick a niche industry, product or service to focus on. Enjoy it!SC
-
What should my consulting rates be as a freelance developer who can also do SEO, social media optimization and other marketing services?
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I would charge for it whatever you're doing. If you build a site, and they are happy with your dev fee, but feel like you should charge less for SEO, simply let them find another SEO guy. That's their choice, but YOU are worth $xx.xx, no matter what you're doing. Also, in general, take whatever you're charging and add 10% to it. If you're still busy, add another 10%. Let the demand level determine how much work you do, and at what cost.SL
-
Can a WordPress site be converted into an iOS app?
Be careful when simply wrapping things into a mobile app. This can backfire on you and you could be presented with some very harsh edge cases. PHP isn't going to be encapsulated so much as the HTML/CSS/JavaScript. So keep in mind your mobile application could likely be in a position of requiring an online connection to work (because it must interface with your existing hosted WordPress site). This could also mean your hosting solution needs to be evaluated to ensure you can handle any increased traffic (and those traffic patterns could be different when coming from a mobile app that perhaps loads things the user doesn't see right away, accesses content that may not be cached, etc.). You want to ensure your server doesn't go down because then your mobile app would be "down" as well. That said... Things like Phonegap (web views) are a wonderful idea for utility apps because the performance is good enough for those (and hey even some games) and they end up being easily ported across many mobile operating systems. I would look into Phonegap, Appgyver (a new and totally awesome one because parts of it will utilize the native OS and your app will feel more responsive), Appcelerator Titanium, and perhaps even the new Famo.us one. Also take a look at the Ionic Framework for some further ideas about mobile UI and what you can do with these web view style apps.TM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.