We launched topii.com a few months ago to help agencies with a large volume of low value orders manage their clients, orders and freelancers better. The tool was originally built to solve our problems running such an agency, so we thought it would be useful to others in a similar situation.
We however found that most of our target agencies already had a similar internal system, or were using a couple of tools they were happy with. We've reached out to agencies in CV writing, proofreading and translation industries with little success.
As this was a tool that helped solve our problem, I naively thought it could be useful to similar companies in my industry. My mistake. As a last resort, I'd like to solicit feedback from experts on Clarity on alternative industries / business areas where they think such a tool may be useful.
Topii is currently a service booking tool that agencies can use in managing their orders, clients and freelancers. It can accept orders and payments from clients, assign work to freelancers and manage deliverables. It can also be easily pivoted into a tool for managing or paying freelancers.
You could try pivoting the product to help individuals that need to use foreign freelancers to have their app developed, because they don't have enough money to pay a local developer, and they can't find a technical co-founder. This is actually a very common problem.
Working with foreign freelancers is cheap by the hour, but many times the end cost may be huge due to a difficulty in finding, hiring, and managing remote, sometimes low quality developers. There isn't a good solution to this at the moment, but many people are working on it.
If you'd like to discuss more about the background of that problem, or other potential pivots, or how to improve your product's landing page (it's pretty bad at the moment), let me know,
I have been involved in 10 startups directly and advised another dozen or so in the past 20 years. I have run into this type of situation personally on several occasions. Unfortunately, you have fallen victim to what many entrepreneurs run into. You likely have a great tool but as you stated it is not being received well by your target audience. If you truly want to make a separate business out of this then I recommend that you go through a Customer Discovery process. There are some great resources out there to help you. They include books such as Lean Customer Development, Jobs to be Done - Theory to Practice, Nail it Then Scale it. Justin Wilcox and the guys from Liffft also have some great YT videos as well. They all basically say the same thing which is that you need to solve a problem worth solving in order to find your audience and you have to apply the Scientific Method to figuring that out. I provide an 8 step process on my website that gives a high-level overview (see URL below). These are all things you can do yourself or if you want to accelerate the process, you ca find someone who can walk you through it in a few hours and then help you with your first set of calls/meetings. https://catalystgrowthadvisors.com/catalyst-growth-advisors/how-does-it-work/customer-development/
Register for LinkedIn groups related to your target market. Give relevant info. This will help build your brand, which will open doors to promote your business. This is free.