How can I find a quality printer in NYC to publish a book of my company's past work?

One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major opportunity for you as a manufacturer though is in the positioning yourself as a distributor and even dropshipper if you have the capacity. Suppliers and manufacturers are notoriously poor at promotion and hence a lot of e-commerce startups looking for quality suppliers will have difficulty finding them. This presents you with a great opportunity to acquire customers that are going to give you far higher lifetime value of customers than pure retail transactions and without the immense competition of the B2C space. As I've had a lot of experience in both the e-commerce side and in working with distributors and manufacturers, I'd be more than happy to discuss further with you a strong go-to-market strategy. Cheers, Mike

WooCommerce is what you would use to bridge the gap between your customers and your vender (Printful or Printify). Both of those vendors have pros and cons. What did you find in your own investigation?

Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"----the place of origin or earliest known history of something. Provenance is an important quality to convey in your brand's story especially when targeting the hipster demographic who are preoccupied by the origin of all things----they're generally well educated and like to know where everything that they consume comes from. Great branding: Branding is a combination of visual consistency that positions you as different from competitors. I would consider coming up with a different name. Warmth of Russia, to me, seems long and vague. Maybe going back to the idea of provenance, is there a Russian word that's easy to pronounce and unique? Maybe the particular city where the scarves are made of. Maybe some Russian lore that can be woven into your product's story. I would make a list of 50 different names and then narrow it down to something that you think clicks. I would redesign your site and visuals as well with consideration to photographic styles, font type, colors etc to something a little edgier and different. To me, the colors, font type seem a bit retiring, snoozy. Happy to discuss more because this is a bit more nuanced. As for your site, Squarespace is a great option for making a great, professional looking e-commerce site, and they make it hard to design anything bad. Related to this, excellent SEO practice will bring more traffic to your site. I'm sure there are plenty here on Clarity who can advise you on best practices there. Next, Social Engagement. You need to demonstrate people using your scarves, the making of the scarves, where the scarves come from, the yarn used for the scarves, etc. You can take pictures of all of these things and tell the story visually all on instagram. If you haven't already made an Instagram account, I would do so immediately. It will take time, but you can build a loyal following of people who believe in your brand story if you do a good job of visually telling it, and engaging with followers. Obviously there's more to it than just this but happy to discuss more specifically once you've thought more about what this brand is. Hope all of this helps, best of luck!~

Your brand must conjure associations beyond the clothing itself. Fabric is only fabric. Attractive design matters, but market competition is enough to drive down prices. If you intend to ask a premium, then your product line must SUGGEST more than it literally is. Eventually, certain brands reach maturity and can point to an established reputation or high-profile adoption by the rich and famous. But you can start out by honing a brand "story" that captivates attention. Parts of that story are visual; others are verbal. Naming -- which is a large part of what I do -- is crucial when it comes to instantaneous unconscious communication. The right name tells your story for you on first contact with investors or consumers. Thereafter, it echoes in the mind, resonating with associations people bring to your product from their own experiences. Those associations add value. This is true whether you're a luxury brand or a maker of upscale outdoor gear like Patagonia, which takes its name from rugged South American highlands. In addition to your brand name, I would recommend paying close attention to all of your written copy. Make it unified and stylish ... in whatever way best fits your product line and intended audience.

I have experience running an ecommerce store on many different platforms including Amazon FBA, Etsy, eBay, and Shopify. Each have different nuances for what is required for packaging and shipping. Could you share more details about your situation or I would be happy to discuss this further and how you can optimize your supply chain.