How can I find a quality printer in NYC to publish a book of my company's past work?

I think you should do neither. You need to crystallize your intention and brand message on several levels, and make sure that your product and business model are revolutionary enough to make a splash in the fashion pond. From there, you can launch and then immediately alternate between courting press and aligning with "women in business" (not sure who you're referring to exactly). But of the two, press and drumming up sales are the most important. Once you have some footing, you can work on aligning yourself with the right brands for strategic partnerships. Ok but back to your product. it's unclear who you are and what your product is. In your about section, resist the temptation to make it just a string of attempted taglines. You are saying a lot of words that don't, in the end, "say" anything to me. You want at most, two really, really strong taglines that explain the essence of what you do and how it's different from what others do. I am going to just dissect company's about section "Rciprocity is The Heart of Luxury." Ok, this doesn't say anything to me because there are thousands of companies with the same tagline. Kill this. "We create extraordinary handbags, so women can create an extraordinary life." This is very vague. "The first luxury brand and platform with a social mission – RCI – Recognition, Contribution, Inspiration." This statement is not true, there have been plenty of attempts in the luxury sphere with social consciousness as the peg toward purchases. Do research on Donna Karan's initiatives or the 7th on Sale Fashion Fund. Look at http://www.shopethica.com/ and others and figure out how you can do what they do, but better. "Traditional handbags do a poor job of telling the world who you are." Is this the problem that you think most women have? I would argue that most women can articulate who they are but they can't find well made bags at reasonable costs which makes me wonder where your bags are made. "Rciprocity is breaking all the the rules to bring you handbags and clutches that are socially conscious just like you." Cut this and get to the point, how are they socially conscious? Each bag helps women in need to be self-sufficient by funding education projects and small business aspirations. Ok great,. What are these education projects, are you doing them. Are they in conjunction with another business or non profit?Small business aspirations? I'm wondering how the money is put to use in something that is merely an aspiration. Maybe cut "aspirations" "Unlike other designer brands, these bags can’t be imitated. Why? Because the intrinsic value of each bag lies in what each one sold means for the global community." This makes little sense, try not to make vague, brushstroke statements like this. The bags can be replicated. "Each Rciprocity bag sold gives 10 per cent of the retail price toward our Clutch Fund. The Clutch Fund is then allocated to women in need." Ok great, this should be your opening paragraph after any tagline you put up. you need to go into what the clutch fund actually is. in concrete details (backed with numbers) what value does it bring to women? Also who are these women? Are they impoverished?Are they in the US? How old are they? How did you find one. How does one apply for funding? This is all info that you need to outline the last few paragraphs. Not to burst your bubble but 10% doesn't seem to be a lot. Ok I'll stop but the rest of your about us section doesn't say who you are, how you came to this idea, how (in concrete terms) it helps women. Where are these bags made? Who is making them? Who is designing them? You should list yourself as the Founder of Rciprocity, not as an aspiring makeup artist, this dilutes and distracts from the purpose of your project. Your bags are not bad but they do look like bags from Tory Burch, Michael Kors, etc I am only letting you know that because of this, you need to try much harder to distinguish the background of your project to get people and press to pay attention. Once you've figured out all of this, I could see it being placed in People, US Weekly, Lucky and InStyle easily. I hope all of this helps, best of luck!

I've been impressed with http://subscriptiongenius.com. Best of luck to you with this endeavor!

Your brand must conjure associations beyond the clothing itself. Fabric is only fabric. Attractive design matters, but market competition is enough to drive down prices. If you intend to ask a premium, then your product line must SUGGEST more than it literally is. Eventually, certain brands reach maturity and can point to an established reputation or high-profile adoption by the rich and famous. But you can start out by honing a brand "story" that captivates attention. Parts of that story are visual; others are verbal. Naming -- which is a large part of what I do -- is crucial when it comes to instantaneous unconscious communication. The right name tells your story for you on first contact with investors or consumers. Thereafter, it echoes in the mind, resonating with associations people bring to your product from their own experiences. Those associations add value. This is true whether you're a luxury brand or a maker of upscale outdoor gear like Patagonia, which takes its name from rugged South American highlands. In addition to your brand name, I would recommend paying close attention to all of your written copy. Make it unified and stylish ... in whatever way best fits your product line and intended audience.

Hey! The first thing that you should consider when trying to rebrand is identify your market's most common objections. Why are consumers hesitant to purchase second hand clothing? Once you've identified these problem factors, you can start developing a strong marketing strategy. For example, second hand clothing often triggers thoughts of "old", "worn out", or even "out of style." None of these are very appealing, and will force consumers to look the other way. Consider how you can effectively combat these thoughts. A possible solution may be how you're marketing your products. If you're selling products piece by piece, you could try marketing entire outfits. By showcasing the second hand pieces as an entire outfit, you can show consumers that the items are very much in style. As someone who has always struggled with being stylish, buying second hand clothes can be very intimidating. This is especially true for people who don't feel they have the fashion sense to accurately pair unique items and create a great outfit. By selling the pieces as entire outfits, you take the guesswork out of the styling process and make it easy for these people to buy. I hope this begins to spark some creative ideas for you as you rebrand your marketplace. I'd love to speak with you about this some more, and develop a strong strategy together. Please feel free to give me a call!

One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major opportunity for you as a manufacturer though is in the positioning yourself as a distributor and even dropshipper if you have the capacity. Suppliers and manufacturers are notoriously poor at promotion and hence a lot of e-commerce startups looking for quality suppliers will have difficulty finding them. This presents you with a great opportunity to acquire customers that are going to give you far higher lifetime value of customers than pure retail transactions and without the immense competition of the B2C space. As I've had a lot of experience in both the e-commerce side and in working with distributors and manufacturers, I'd be more than happy to discuss further with you a strong go-to-market strategy. Cheers, Mike