I see some people that have 200 subscribers and other 200k on similar topics!
Depends on your personality a good bit.
1) Work. You can just work hard. Speak at Meetup Groups, WordCamp (or similar), Trade Shows, Niche Conferences. Speak to many people who are interested in your topic + plug your YouTube channel during your talks.
Or better plug your Website with an optin device + publish content on YouTube + many other venues.
2) Create controversy. This is niche independent. This works whether you're a militant Vegan, Trump supporter, Liberal troublemaker.
3) Run paid traffic directly to video. This depends on traffic source + their content guidelines, which seem to change daily.
Likely you'll have to embed your video on your site, wrapped in content + run traffic to your site page. Likely many people will click to play your video on YouTube.
4) Most importantly, give people a good reason to subscribe + tell them to subscribe + what benefit they'll receive by subscribing.
I would say a couple of the main things are:
- be consistent over a long time (most of the 200k people are doing it for years already, the once with 100+ subs are new)
- upload regularly (if you want to grow quicker upload more videos)
- be valuable, funny or controversial (depends on what you are going for)
- Do It. And this is a big one. I recently started creating YouTube videos myself, so I am by no means big (I currently have 77 subscribers). But since I started making the videos I changed so much. Got so much more comfortable in front of the camera. And people start to notice. So you yourself grow just buy doing it more regularly. This way you find your voice and become more a captivating speaker.
- work with other YouTubers if you can. Some kind of 'collaborative' content.
- share your show / videos on more platforms.
- make high quality videos and learn more about the craft of making good videos (editing as well as presentation skills).
Those are a couple starting points I would go for. It's not easy and it is a long process I would say. It takes time to build a following and I would assume that a Channel with 200k followers is just longer in the marked, more consistent and through that higher quality overall.
I have been creating videos for promotions and presentations.
Aside from the quality of the video, you must have an attractive script. It all started with the script for your video and should answer the following:
1. What is the problem or conflict?
2. What is your solution?
3. What is your unique selling proposition (UPS)?
4. What is your call-to-action?
This is basically a marketing stuff but if you look at the successful You Tube videos, they have these elements, regardless of the the brand or type of videos.
I am open for a phone conversation in case you need more answers and guidance.
Thank you very much!
Someone with 200 subscribers might have a newer channel, might not upload consistently or often enough, might not be as likeable of a personality, might not have a teaser at the beginning to hook the viewers and keep them watching, might not use end cards to keep viewers watching more afterwards, might not have properly optimized their videos as well... there are a number of factors at play that determine the success of a channel.
For your videos to be successful the main things to focus on should be watch time (getting people to watch further through your video and stay on YouTube longer after they're done it), uploading at least one video a week (even if it's just very simple videos that you can shoot a bunch of at once, to intersperse with your regular content), and optimizing the metadata so you're getting found for the keywords people are searching for (and showing up as suggested videos against other popular videos on the same topics).
Happy to have a look at your channel and then provide more custom solutions in a call!