Typically if you're only just getting started in video production or video marketing, there's three options (ranked by order of learning curve):

1. Adobe Premiere Rush (fast, easy and powerful)
2. Final Cut Pro X (recommended for short to long term)
3. Adobe Premiere (very powerful functionality)

Our agency uses Premiere for every single video project we've produced. We normally need more functionality than what Rush can provide because of the specific nature of our client requests and project constraints.You can see some of the projects we've created with Premiere here: https://vidico.com

If you do decide to go with Premiere, we've written on a few techniques that will help you with editing: https://vidico.com/news/5-effective-video-editing-techniques-every-marketer-should-know/

Let me know if you need any help with above.