Question
Equity for Graphic Design?
Some of my best advisers say trade some equity for design - others say no way.
What are your thoughts and experiences?
Answer
Equity should be preserved for something of real value that cannot be achieved otherwise. Equity for a design partner - yes. Equity for a design deliverable - No. The benefit of equity is that the person receiving it becomes invested in the success of the business and will continue to work to help it grow. A graphic design is static - once its delivered the value exchange is complete.
