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MenuHow can I bring more business to my company that provides VA services and data services?
I own a team of 40 employees. We provide VA services and data services, which includes data entry, web research, list building, image data entry, etc.
I would like to know how can I add more business. I found that getting business via freelancing sites isn't profitable.
Answers
That's the golden question! One solid way- involvement. Join local VA groups, check in with senior and community centers- sponsor events and actually workshops (everyone loves speaking, but most people love seeing company's doing things more than speaking). Getting involved looks good and makes you trustworthy beyond just good customer service.
As far as data services are concerned, that's a valuable service! And a lot of individuals who own and run companies often time forget or misunderstand that- educate them. Give them the understanding of these services- without selling to them, and them come around to the crux of the issues with these service: hiring professionals to do it saves them time and money, but hiring professionals who love it does that and provides high quality!
In short your answer is Content Marketing.
You are correct, freelancing sites aren't meant for companies they are for individuals looking to supplement even if you do have your random freelancers who do make a decent living out sites like that.
My name is Humberto Valle, I'm a globally recognized competitive strategist and founder of www.Unthink.me - An inbound marketing agency, known as the most helpful agency in the world. Unthink's primary expertise is service based businesses which sell intangible products and value, such as yourself.
If you are depending on paid advertisement and freelance type of sites I would assume that you have a simple website with a very minimal or nonexistent blog and no content strategy. Possibly even a weak website SEO. I recommend that you read my article provided below; it will give you great insight on what exactly is Inbound Marketing and how it helps generate sales! Pretty much any business can benefit from inbound marketing but it has to be done right. You can't just write content for the sake of writing. Follow these general steps:
1. define your ideal targeted customer and their interests and daily routines (in/out of work)
2. define their 3 stages of their Buyer Journey and couple each of these stages with how/when each applies to their personality, hobbies, interests, routines..etc.
3. Write a list of possible topics that your persona will be interested in, no bad or good answer.
4. narrow down your list by coupling the best topics with the possible best stage in their cycle and one that matches their daily routine or interest during that stage.
5. Repeat this for each of the stages of the buyer journey: Awareness, Consideration, Decision, Delight.
I have written about 300 answers just through Clarity which have helped me generate many clients for www.Unthink.me - this is an example of targeted / strategic content marketing.
--> https://clarity.fm/humbertovalle <-- go to bottom of page to Answers section.
I have also written an article here about what is inbound marketing and how it helps generate traffic and leads
--> http://blog.unthink.me/what-is-inbound-marketing-and-can-it-really-help-my-business
--> http://blog.unthink.me/
I hope this helps you understand the possibilities of what can be done to help you get sales. If you would please follow me on Twitter @HumbertoVee and or http://facebook.com/iwillUnthink
1. Who is your target customer?
2. Are they local, national, or international?
2. With a staff of list builders and researchers, have you tried prospecting to lists your team can assemble for you?
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Over the long-haul, being able to leverage content as a means for nurturing prospects to the point of becoming paying customers will be key in scaling your marketing machine.
In the short-term however, focus on the identifying prospects who are already on a rapid trajectory towards a purchase through active prospecting.
Active prospecting can be hard to scale but tools like LeadFuze, Quickmail.io, and/or Streak CRM can help keep you organized and efficient at little to no cost.
A WORD OF CAUTION: Contrary to popular belief the goal of sales prospecting is not to sell.
The goals of prospecting are to gain market insight, sales-qualify your pool of prospects, and to initiate a sales dialog with prospects who have given you their permission to sell.
When done properly not only can prospecting rapidly convert cold prospects into revenue, but it can also provide you with a tremendous amount of market knowledge as well as a segmented list of leads.
Together, an understanding of your market and a well segmented list provide a unbeatable combination for long-term success and scale-ability in content marketing.
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Still not sure where to start or afraid you'll come off as a sleazy salesperson while prospecting?
Here's a recent interview I gave on how sellers can overcome their fear of sales and prospecting: http://bit.ly/2o5kF9X
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How can i use an already existing customer email database to acquire even more?
There are several ways to leverage an existing email list to get more email addresses and/or customers. First, I'd make sure that your emails to these folks are optimized for sharing. Include a call-to-action at the bottom to share the content/product/offer with their friends by posting to social media or forwarding your email. A referral program is another great way to incentivize people to share. It's tough to give more specific suggestions without knowing what type of product/service you have and who your audience is, but try to think about how you can provide additional value to your customers if they sign up X new customers or share your content with X friends. If you're using content marketing as a way of attracting leads, you can run a test where - instead of filling out a form to download your content - they have to share the content on social to unlock the download (called "share-gating"). If you do set up a referral program, using Custom Audiences on Facebook is a great way to target ads to your existing customer base - use this and email marketing as your channels for growing awareness of your referral program. Hope this helps - happy to hop on a call if you'd like to discuss further!SB
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There are 2 best business email lists provider company. - InfoUSA -EmailDatas [https://www.emaildatas.com/] These customers gave consent about receiving emails and are most likely the ones that earned your trust already. Buy a targeted business email list that emphasizes clients who are receptive to your offers. This will generate more than 90% accurate business leads.CB
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As an author, how can I get people to subscribe to my newsletter?
What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a form of business development), I describe the resources as templates that will save them 20-50 hours of work. In my second book (on managing marketing & creative teams), it's how the templates will help them become a better manager. Throughout each book, I have relevant Call to Action (CTA) blocks that point to the resources—an easy "sell" for how-to non-fiction. If you write fiction, think about what would be compelling. Perhaps your subscribers get first updates about your next book, and private updates about your progress on the writing process (similar to what some Kickstarter campaigns will do). Make it about value to them, and signups will follow. I'm glad to do a call to discuss further. Good luck!KS
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Do services social monitoring tools like Mention.com, Socialmention.com, and Nitrogram rely soley on APIs or do they crawl or cache the meta data?
It's hard to get a definite answer to this as these companies will not tell us how their algorithms work. Having said that: Based on my experience working with these APIs, it is totally possible to implement a real-time search like "socialmention.com" purely based on the APIs from Google, Twitter, Yahoo, or Facebook. On the other hand, crawling and saving all that data just for the eventuality that a customer might search for it is probably not economically viable and will also violate the Terms of Services of most of these APIs. Bottom line is: They are probably not crawling and caching.GF
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