I'm trying to find unmet needs in this field, but so far spin in circles as there are a lot of blogs like nerdwallet, thesimpledollar, doing a good job.
Yet, I get coaching clients online or in-presence that ask for help in simplifying their lives.
My hypothesis are:
people aren't aware of these blogs or don't make any effort to find them
people aren't willing to truly discipline their life expenses
people are resistant to change and uncommitted
What is your take? And how can I carve out a niche for myself (I'm franco-american, so I'm looking at both US and French market opportunities)
Hey, I'm Ryan... Currently living in East Africa. One market that might be lacking a strong blog presence is French Expats /Francophone Countries. Expats are typically young and want to "experience" the new country while ignoring their finances. It's also extremely difficult learning new tax/investment laws and depending on your time horizon it's easier to ignore finance until you return home a few years later.
Emerging markets have much different investment practices which are often out of sync for expats. It would definitely be an open market although the size of the market isn't huge and it's very diverse.
I would encourage you to start showing up in this space with this passion you have. Forget about what others are doing. THEY are doing this because it is what they were impassioned to do, that are not doing it because of a need. Launching something like these sites is extremely difficult to do, so difficult that you would never get find the will to get this off the ground if you were being driven by a vacumn in a industry. This drive requires passion and a love for filling this need. So go and do what you dream - there are hundreds of people waiting to connect to that dream. I promise.
What about a "Financial Minimalism" blog? Even places like the "simple" dollar is pretty busy and cluttered.
You could boil each concept down to it's core fundamentals and then provide the absolute easiest solutions you can come up with.
For instance, instance of have 8 blogs about each facet of diversifying a portfolio, have a single page that explains the mentality behind investing and how to automate it.
Instead of highlighting the "top ten ways to save money," you have ONE highly efficient method that is tied to a solid testimonial (story) where it worked beautifully.
The con would be that a list of 10 would have more keywords and content and therefore more SEO and tools to advertise and affiliate with.
However, a big pro would be that people in your audience would most likely be much more engaged in your niche because you aren't trying to do it all.
The Balance is the only one I've found that's pretty similar to this idea, however, it could definitely be improved upon. Let me know what you think!