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How are roles distributed in your marketing team (e.g. SEO, content, etc.)?

I'm looking for insights from marketers. It's for a case study I'm writing about marketing teams. I’d also like to know how many team people are on your marketing team. Thanks!

Marketing Strategy

Digital Marketing

Social Media Marketing

Stoney deGeyter answered

I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they need about a specific area in order to master it.

Loic Jeanjean answered

Hi,

I run the Marketing team at a SaaS company specialized in financial services solutions. We have a lean team of 6 people, including myself:

- VP Growth
- Marketing Manager
- Channel Partner Manager
- Content & Social Coordinator
- Paid Search Specialist
- Graphic Designer

Everyone is focused on 1 metric: MQL

Hope this helps
- Loic

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