I'm looking for insights from marketers. It's for a case study I'm writing about marketing teams. I’d also like to know how many team people are on your marketing team. Thanks!
I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they need about a specific area in order to master it.
I run the Marketing team at a SaaS company specialized in financial services solutions. We have a lean team of 6 people, including myself:
- VP Growth
- Marketing Manager
- Channel Partner Manager
- Content & Social Coordinator
- Paid Search Specialist
- Graphic Designer
Everyone is focused on 1 metric: MQL
Hope this helps