How would you target clients for a Paris property broker on Facebook ads who advocates for anglophone property buyers? My client is a property broker in Paris for Anglophones who can't speak French. She is basically an advocate for the buyer and has access to most real estate agencies listings. I found interests such as Paris, French cuisine, First class travel, overseas property, tourism in paris, real estate, luxury goods and of course earning over 150k annually. I also insights to find some publications etc like new yorker. How else would you narrow the target audience? Im using the digitalmarketer.com strategies. Thanks for any help.
Facebook ads are heavily influenced by your 'keywords'. For every ad you identify and carefully implement key words and and also pinpoint where (as in geographical location) you're targeting.
A big one is location = Paris but language = English, among others. I get it's not B2B, but LinkedIn has some really good targeting for this context IMO (i.e. went to a British, Australian, US universities living in France)
Best of luck!
Hey, have you tried (and not sure if this is available in your market) but new parents/currently renting options?
There are a number of ways that you can leverage Facebook & Instagram to reach your specific audience:
- Location/Hometown: France (specific cities included) I would also include bordering countries but that's at your discretion.
- Language: English
- Life Events: Life events often trigger real estate transactions especially Engagements, Marriage, and Children
- Custom Audiences: If the property broker has a database of qualified buyers and prospects you can upload their email addresses or phone numbers to create a custom audience.
- Lookalike Audience: Once you've created a custom audience of people who are qualified prospects you can create "lookalike" audiences and find people on FB/Instagram with similar attributes. You can layer location targeting to ensure their in your area.
- Interests: Some examples could include luxury brands, luxury travel websites (Conde Nast, Luxury Traveler, Jetsetter), luxury home websites (Elle Decor), etc.