Question
I'm planning on doing mass email marketing using something like Proleads.com and Persistiq.com. What's the best way to integrate mass email marketing like that with the Ask Method so that I can hone my messaging to my leads as I get to know them?
More background: I sell high-end corporate training programs. I'm going to front-end my sales funnel with online webinars and possibly short in-person seminars.
It's easy to get lots of leads within a company, but the specific products they'd be interested in and what their buying authority is will very from contact to contact. I want to be able to start with generic emails and quickly learn about each lead through my email sequence so that I can specialize my messages.
Recommendations for a set of software to use, or a single system that will cover everything?
Answer
Think of yourself as a content marketer first, which is effectively what you're doing, then check out convertKit, which is specifically for bloggers but works great for your situation too.