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Look for startups that are in the same vertical that your book is based on.
Reach out to the marketing leaders/team at those companies. They'll likely be very open to a mutually beneficial showcase - and even if they don't have podcasts, a Youtube video is a suitable replacement.[1]
I must ask - why only podcasts for promotion?
[1] Worked at three SF startups that did just this and were always actively in need of people/domain experts to bring on for interviews.
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