I am a relatively new entrepreneur and I have had success with a few smaller products, but I am in the development stage of something a little bigger than can be used all throughout the United States. Not that I will launch it in a month, but this product should be finished in a month. I want to get a lot of eyes on it because obviously the sooner you do, the sooner you start acquiring customers. I am trying to follow the lean startup approach so I want to reach as many people as I can while spending as little as I can (doesn't everybody). I am already good to go with google adwords. Facebook ads. Traditional methods like that. I want to know what other ways people use to get a lot of eyes on. I am thinking about things like contracting writers with large followings in my particular niche to write a review about it and send it to their audience and things like that. But what else can I do? Once I show a decent amount of sales my goal is to take this live on Fundable and start raising some capital. Let me know what methods you guys utilize yourselfs. Thank you!
Entrepreneurship on a budget is about learning to do things yourself with cheap / free tools. If your attempts fail, you've still learned a lot, which will both
A) let you better vet people/agencies that can do it for you in the future,
B) give you better knowledge of things to try in future campaigns.
If you've already learned who your target persona is, and you have the time and bandwidth for some DIY (or just not enough $ for anything else) try out the following, all of which I have experience with myself:
1) Subscribe to the free HARO email list (daily emails with requests from reporters), and keep an eye out for requests to which you can make your product relevant.
2) Keep an eye on the news, and think about how you could pitch a relevant story about your product to news agencies in ways that relate to a trending event / topic. Many social media sites have a box even telling you what topics are trending.
3) If you live in a major city with lots of tourists and curious residence, you can pretty easily create a scene on a negligible budget. A good source of inspiration is these guys: https://improveverywhere.com/ (I'm actually in one of their videos and know the founder through weird circumstances). Whether you do it yourself, or If you have the right friends, or hire the right people off Craigslist, this can actually be a lot of fun and super cheap.
4) Start right away building relationships that may be helpful in the future. Don't do this superficially though, you should be genuinely interested in helping people out, due to common interests, etc.
A) With influencers: Regardless of whether its the right time/place to pitch them anything yet. Just start help them out: Suggest interesting stories / people, or connections, or resources to them that match their interests. You can reach out to them via LinkedIn, or Twitter, etc.
B) With communities: Start getting engaged in online communities (forums, etc. and maybe local communities too, via Meetup). Give in the form of useful links, advice, etc.
If you'd like to discuss any of these possibilities in more detail with respect to your specific product, let me know.
It's interesting that you mention using a lean startup approach but then focus on reaching a large market. With lean startup, the key is to start SMALL and really get to know that niche. Only then, once you really know your market, should you consider trying to reach a broader market.
Great relationships with your early adopters will turn them into evangelists for your products/services. Invest the time and energy to cultivate these relationships. As a young startup, they are your most valuable asset. You will be rewarded as they recommend your products/services to their networks as trusted advisors, rather than just another company.
To get step by step guidance on the process, go to www.ideaessentials.com
Best of luck to you and please let me know if I can be of further assistance!
Get interviewed on podcasts, magazines, websites, fellow entrepreneurs, etc. Reach out and ask for the interview. Let them know how your interview can benefit their community.
Talk about your product, why you started your business, why your product, the whole story behind it, your journey - what you learnt, what you achieved, what mistakes you made.
Interviews are great because you don't need to constantly think of new content. It allows you to get in front of many communities and audiences = many eyeballs. It establishes you as an expert in your field. Plus you get to share your product and business everywhere. And interviews are free, because people are always looking for new content.
I hope this was helpful. Feel free to reach out if you have any questions.
My personal favorite approach is to start by identifying the pain points of your target customers that your product/service is focused on solving, creating informative content aimed at solving their problems, and promote that content to the right audience.
Customer interviews are a great starting point for identifying the pain points of your customers. From there, look towards guys like Brian Dean (backlinko.com) and Noah Kagan (Sumome.com) for inspiration on what incredible content looks like.
Regarding content promotion, Facebook Ads can be a great starting point. For those on a budget, I've developed a content promotion technique that has driven incredible results for some of our clients called the Twitter Leapfrog Method (you can read all about how to use this system here: http://junto.digital/blog/twitter-leapfrog-method-simplified-content-promotion/).
Create a mailing list signup form and other lead capture tools like ebooks to make it easy for your customers to stay in contact with you, and leverage email marketing to nurture those leads with additional informative content.
Low average order value products/services may be simply able to stop here, while higher average order value products/services may require sales outreach.