Question
I've worked in social media, SEO, PPC and e-mail campaigns.
I'm now starting my freelance marketing service. Would it be better for me to pick one topic to specialize in, say Instagram Marketing, so its easier for me to focus?
Or is it better to just offer everything I know under a "Digital Marketing Services" umbrella?
Will one strategy gain me more traction than the other?
Thank you
Answer
Hello,
If you look to big companies, you will find that all of them are specialized in one or many services or products, but proposes lots others too.
If you want to minimise the risks of the market and maximise your benefits, I advise you to be known as an expert in one service/product but to propose many services/products related to that one.
Regards,