Loading...
Answers
MenuHow do we leave our Local SEO firm safely without being blackmailed by them?
Answers
You mentioned they were a new client. What type of company are you? With that info we could help more.
“However, they have also produced hundreds of copy-written material on their blog that are replicated all over the web ( other dental sites mostly.. ). Some of the content has been taken directly out of published medical journals and pasted word for word on our client's site.”
> You can't do anything about other sites as you don't control them. You could send an email to the webmaster and alert them to what is going on. You can sometimes find the webmaster email by a WHOIS search. This will not be counted against you and may even be helping you. I have seen many duplicate content pages rank above the initial post/author of the content. If it is on your site you will want to remove it or rewrite it as soon as possible even if you are ranking well for the content.
Once you have all your own content on your site do implement the Google rel=author mark up so you are know known as the author of the content on your site and will receive the credit. This is not something Google states publicly but once you are the author of the content you will be seen as the originator of the content.
“We asked for logins to all the accounts they created, which they refuse to provide. We've heard the horror stories about canceling services with firms like these where they nuke everything.”
> Most like those listings will stay and they won't be able to nuke them. There is a number of reasons for this.
1. most of the important listings like G+ will require a postcard or a phone call to happen to the office phone# in order to edit the listing. You mentioned the phone was not changed for their tracking purposes so you should be good to go. If they cancel your Yelp listing...if they have access create a new listing and let Yelp know of the situation and they should be able to restore reviews, etc. *It may take a while, but they will understand and it isn't their first time dealing with this. **I am not sure on this but you may also be able to ask them to 301 redirect the old listing to the new listing. This could also be wishful thinking.
2. If you are referring to other sites like directories/citations (DMOZ, BOTW/ local.com, superpages.com) they will have a tough time taking the listing down. They would have some work to do and some “properties” are totally automated so even if you wanted to take a listing down you couldn't. We would need to know the specifics to guide you there.
"We have also asked to provide proof of ROI, but they decline because we declined using registering a call tracking number that they can use in the directories. "
> They have a valid point there. Without using a forwarding phone numbers it is tough to verify the organic call leads unless the receptionist asks verbally.
They should have Google analytics goal tracking set up for any contact form submissions that come through. This will let you know whether the submission came from organic, paid, newsletter, referral, etc,. but it won't get down to the keyword level. New Google changes hide the keyword referring data.
You could use some advanced analytics tools (KISS Metrics) to get a better idea, but not sure if it is worth the time for your dental practice. You could also ask your future SEO/marketing co. to let you know of the call tracking software they want to use and then sign up for the account under your own name and be in control of it. Then you could track the metrics and be in control.
I wouldn't suggest placing them on scam sites. This can surely backfire and cost you more time and money than starting fresh. TBH most of your properties will stick that they created. It would take a decent amount of work for them to go through and remove them all. Just in case go through and grab all your current properties like citysearch, kudzu, etc. and copy your descriptions and phone and address data so you can quickly implement it back in the case that some are deleted. *They probably didn't do a good job on the listings if they are being this stubborn. I suggest not using a business descriptions for these listing more than 3 or 4 times. Most likely they use 1-3 on every property they built. There is some tools that will show you all the citation listings you have.
Pro tip* On any future directories/citations always make sure you name address, phone is exactly the same on each listing. This would get right down to where a period, comma, suite vs. # is placed. It is best to just make it all consistent.
The big take away here is the use your own email account, phone tracking, Google analytics, server, CMS, etc. you create in the future for any tasks that your SEO/marketing firm will do, Check it regularly to make sure no passwords were changed and include your rules in any agreement you sign.
Feel free to get in touch anytime. All my Clarity time goes to charity.
As long as you control the phone number listed in these directories you are fine. one of the keys to local SEO is NAP (Name, Address, Phone Number) consistency, so if that is uniform across the web, you shouldn't worry about leaving them.
I believe that this link will be helpful to you: https://www.serpwoo.com/blog/tutorials/a-guide-to-local-seo/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
What is a reasonable price for SEO services?
The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a pretty small investment if you consider all the layers to making a web marketing campaign successful. My company will usually not touch any fully-managed web marketing campaign for less than $1500/month and that's at the low end of the aggressiveness meter even for a pretty basic site. A larger ecommerce site might start around $5K and go up from there. Overall, you want to look for value and results. You'll want to know how long the SEO has been in business and when looking at proposals you need to understand the amount of time the company will be investing in the campaign. You also want to spell out your goals and establish the expectations on how/when those goals will be achieved. When the SEO and client don't have the same expectations, that can lead to issues later on. But if you know what the goals are you can both be on the same page from the start.SD
-
What is the best link-building strategy for a travel company selling vacation packages of cruises, weekend trips, city trips, etc?
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about you and link to you. PR is the only real way to build links these days.PA
-
How Google can index/reindex my page as quickest as possible, as and where there is some change happen in the content?
Hi, Your site is a Q&A so I presume that every time someone create a new Question it will generate a unique URL for that. Indepentend if you have or not an answer you want Google to crawl and index your site as quick as possible to start to analyzing the new page and bring traffic to it. The best way to expedite this "re-crawling" is to use a ping service that you can trigger after your user answer the question. PS: If you site is updated frequently you shouldn't have a problem with crawling, because Google usually identify this type of website really quick. Drop me a call is free for this week. Best,YM
-
How does one make a strong portfolio for a new SEO agency?
immediaC has built and deployed more that 3000 website and mobile apps since 1998. Here are a couple of ideas for you to establish your credibility and built trust fast: 1 . Go do some pro bono for your favorite charity or non-profit. (We work with the local theatre, a few non-profit sports clubs and a food bank.) 2. Your own website's speaks volumes about your ability. Make sure it totally rocks. 3. While your teams previous work might not be part of your company's official portfolio, you can talk about their specific industry experience and success. 4. Work your networks. People buy from people they trust. Virtually every company out there is concerned about their online strategy, and how to be effective online. It is overwhelming for many businesses. They want a trusted expert. The people you already know, and the people who already know your team, are the easiest to establish trust with. Start with them. Happy to do a call with you if you like.JL
-
Which domain will have higher SEO chances?
Neither domain name option is a very good idea. I'll explain why in a second, but first I'll answer your actual question. Although there might arguably be some slight advantage in having an exact-match domain of the form Name.TLD as opposed to a domain with additional keywords alongside the name, that advantage is probably negligible. Google algorithm updates, as I understand them, withhold that exact-match-domain advantage until a website has many other reinforcing signals of authority. (Their goal has been to downgrade spammy, low-quality websites.) Whichever domain version you might choose, Google will find the brand name CUJO mentioned all over your actual website and in the referring links. Those signals will be plenty for search engines to pick up on and hence plenty for SEO, and I'd expect them to overshadow the tiny difference between the 2 domains. Your choice shouldn't be based on SEO. Stop trying to please search engines, and start paying attention to your actual human audience. Really, your decision ought to be made based on the memorability and first impression of the domains. Is the extra keyword in .COM better than a name without that extra keyword in .IO? For humans, that is. Either way, you'll run into competition from CUJO.com. And that's a potential problem. Another problem would be pronunciation ambiguity. Spanish and English speakers will see the name very differently, based on that "J". Spelling isn't altogether clear either – Koojo, Kujo, Coojo, Cujo? The main problem I see, however, is that Cujo is a murderous dog in a Stephen King novel. Since most searches for Cujo will aim at that meaning, your site will be perceived by Google as usually irrelevant in comparison with searchers' intentions. And that doesn't help SEO.JP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.