I am looking for recommendations on a good Software Development Firm, NV preferred.

For software development business LinkedIn ads, content marketing and Google Adwords don't work well. The best and most cost effective method is email outreach. Try to find the contacts of key decision makers in Bay Area from your target companies. You want to present yourselves as custom mobile and web development specialists and highlight your core competencies to get an initial call to discuss their mobile strategy or software development needs. Attaching your case studies how you helped other similar businesses and your portfolio can be extremely helpful as well. Try to always focus on the benefits in you pitch that they can get by working with you and point their missed opportunities of not having certain types of software or apps for their business. Clients love that software development companies have not only strong execution but also ideation skills. Hope this helps. If you have any questions I am also available on call for your convenience.

It depends a lot of in the skill sets and experience of both people but in most cases the ux designer should be controlling the developer pretty heavily in order to make sure his ideas come through properly. The UX designer may just need to work on his approach so people don't feel bossed around and more like they are working together. In an ideal world, there would be a project manager who makes sure everything is communicated well and keeps the dynamic feeling great.

What a great question! You are on the right track. First, lets define Avatar as "An icon or figure representing a particular person." In business application, an avatar is a representation of your ideal client/customer. A business may have multiple avatars representing several target demographics. Some prefer to distill this down to one person as an “avatar.” I recently interviewed super entreprenuer John Lee Dumas of EOfire.com and he has a very clear Avatar he calls "Jimmy" that he uses for business decisions you may want to check out. I hope that you have already gone through the exercise of your UVP, or Unique Value Proposition. If not, may I suggest the worksheet on this page, first: http://bit.ly/1kYTLbf Ok, so once you've clarified the why choose me, then start working on your Avatar, that's the who, or as we marketers like to call them: personas that represent segments from your target market. You have to start somewhere, right? So do. Are you going to first focus locally in your zip code and surrounding area? That can be one piece in helping you visualize your Avatar's lifestyle. Target marketing has to do with breaking your potential global audience into segments, specifically only the potential buyers of our product, service, or cause. As much as we might be tempted, we can’t be all things to all people. We have to commit and put some stakes in the ground. Are you ready to write your personal ad? Who are you looking for? Some of the most basic questions you should ask in forming an idea of Customer Segmentation has to do with what these people want, need, think, and feel. No time is wasted from this exercise because it will ultimately lead you to where and with who they hang out (their tribe.) Why is that our desired end point? Because that virtual or real (coffee shop, tradeshow, website, search engine, twitter feed, health fair, street location, podcast, meetup, traditional media) is where I should be hanging out with my product, service or cause and shouting my UVP from the rooftops as part of the conversation! Taking this thought experiment all the way through will also assist you in the critical understanding of whether the segment is large enough for you to be successful. I like using the Personas app (available on iPad) to put forth a visual representation of my potential target markets, but a white board works too! Literally put in a photo representation of your Avatar with a Name, and start brainstorming out: Think and Feel? See? Hear? Say and Do? Hangs out with/where? For you, offering your B2B services, maybe explore linked in to find where your peeps hang out and get a clearer idea of, let's call her, Samantha. Samantha is a small business owner of a growing service business whose revenues just got in the black. She has two employees and she's looking to hire another. She is struggling with getting her website up and mobile friendly and feels like she needs to be more effective in communicating what she does. She is overworked, in her mid 40s and recently divorced with 2 boys ages 10, 12. She has little time for fluff and needs guidance in creating a system that will help run her business. Can you help Samantha? :-) If you'd like to get more tips that sound like this, I'd be tickled if you let me know if Sell Local. Think Global. speaks to you. It's my first book and I'm feeling very vulnerable putting myself out there! eep! Available now on Amazon: http://bit.ly/olgasbook

Being a freelance developer for the last 10 years or so, I have seen and used almost every project management software you can think of, open-source and closed, and I have found that the "best bug tracking tool" completely depends on your process. I employ and direct teams in an Agile process that involves loose story-based requirements with point-based estimates, two-week cycles of iterative development, planning and retrospective sessions, and look-ahead and show-and-tell meetings with the stakeholders. It's important to me, then, that my tools have a method of capturing all those pieces with as much detail as I need but no more. On projects, I've successfully used Pivotal Tracker, Unfuddle, Redmine, Codebase HQ, Basecamp, Trello, and many others. I usually recommend people to Trello for light, agile management; it's essentially a digitized version of sticky notes and swim lanes. If your team actually needs a full-featured ticketing system, see Redmine (Rails), Trac (Python), or Mantis (PHP), depending on your language preference. Hosting a version of these yourself is fairly trivial, and numerous options exist for cheap or free hosted versions. For something in the middle, Github Issues is a good fit and the open-source clone GitLab.org replicates most of those features nicely. However, if you're looking for a hosted version, you're probably looking to offload that tricky "backup" thingy, and in that case, how important is your data? How proprietary? What's your business model? If you're working on an open-source project, Github will give your team a free account with private repos, issues, wikis, and the like. If you're okay with your project being "readable by all", public projects on Pivotal are still free. I'm mostly a consultant these days, leading small groups of junior or intermediate developers into a more productive, more mature, fully operational teams of senior software developers. One of the first things I teach folks is how to use a project management system... and why! It'll save your bacon if it's simple, effective, and reliable. With a few minutes of discussion about your project, I can probably help you select the right tool and service for your team. Let me know if I can help with that. Best of luck!

You should try to engage people using social networks, it is easier to spread than email. The conversion rate on emails are low but is still a valid tool for that. Send and email with a simple and objective message that will make people want to try. The best way to have feedback from users is to watch them use the app. You should put them on the hands of everybody that you can and without any instrucions and just watch, don´t even say that the app is yours. Try to do it a lot. If you want feedback from others, you can include the feedback form inside the app and suggest users to answer occasionally. I would also strongly recommend to use a tool as Flurry Analytics. Is the best way to get data from how is the use of the application. Pay attention to those data and be open to change your app a lot, you may need more features or cut some off to make it easier to use. If you need more help please contact me.