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MenuHow can I start my own psychological coaching practice?
I'm a psychological personality type enthusiast with passion to help people through knowing their unconscious behaviour and turning it into conscious decisions. I'm an unfinished business and management bachelor who found "his way" in helping people through getting to know themselves and others better in order to be able to take conscious and responsibile decisions for their lifes. To help them uncover their barriers and help them overcome them.
Also I'm a passionate young man with strong urge to help the world evolve the "right" way through helping people. I'm a finishing student who wants to fight his way through the sharp business world and bring and spread life values and humanity to it.
Answers
Best way? Figure out a process to get consistent referrals from other professionals.
I made a video about this situation, in the video blog here:
http://www.jasonkanigan.org/your-confusing-title/
Second-best way? Narrow your ideal customer definition, and go get them.
Who values uncovering their unconscious behavior and changing them to conscious decisions? Who values that?
Not many people, IMO. But I do know one niche that does: some high level executives. They know mindset is #1 in determining their results.
The good news here? They know the value of doing so, and will pay for it. Unlike the regular public, who love 'free' and struggle to pay for anything because they don't have any money nor a belief that investing in themselves is important, your executives will 'get it'. In fact, I'd niche down even more, to executives in a certain industry who are making so much a year.
Talk less about you and more about the situation your ideal customer is in. That's your marketing. Most sellers do it completely backwards.
I know that's what you are passionate about, but you need to create a message that resonates with your clients.
Meaning how is this going to help them solve some major problems in their lives? (Financial, relational, spiritual, or physical)
So many coaches struggle to even make minimum wage because they sell what they want to sell (they project their own values on to their clients) instead of selling what people actually want to buy.
Setup a single page Website with info about how to contact you + use some booking service or free WordPress plugin for managing your appointment bookings.
Attend at least one Meetup Group in your local area every day for a year... or week if you like...
Target small business networking Meetups which begin events with short introductions.
Provide a benefit centric intro, rather than 12 Step Intro.
Introduction guidelines.
1) Make your intro other-centric, rather than self-centric, so avoid "My name is John, I coach people."
2) Be specific.
For example...
If you're having trouble writing copy which generates massive sales, setup an appointment with me + we'll refine your languaging/message.
Then sit down. Don't say your name. Don't have biz cards. Avoid carrying any type of contact info.
People who are truly interested in what ever you choose as your intro (which should be crafted to the Meetup you're attending) will come find you.
Have them write down your contact info on a scrape of paper.
Never, ever, ever, write anything down for anyone.
Never give them a pen or paper.
Their first micro actions with you will be to seek you out + scribble down your contact info.
People who take micro actions, tend to make macro actions (pay you).
I want you to read the following questions between you and yourself, and you can read them aloud if you want, but before you move from one question to the next you must have completed the answer to the previous question:
1- What is the problem?
2- What caused it?
3- Why couldn't you solve it?
4- How can you overcome the solution to your problem?
5- What would you like to change?
6- When will you stop her from being restricted to you?
7- How much do you know you find solutions to?
I am sure that you have begun to change, God Almighty now, for the better, and that you are beginning to see things with another view.
Now that I have completed this exercise, I would like to do the following:
1- Be inside your head a picture of yourself dealing with a person in the near future, and now how do you see it, is it medium or large?
2- Do you see any distortions in the picture instead of the organic completion that you are now, note anything negative in what you see, and immediately transform it into a positive (edit its content) simply by thinking about positive things or aspects in what you see, for example if you see in the picture You are afraid to meet and interact with people, or you lack a sense of confidence (edit the content) so that you are confident in yourself. Bug in dealing with people brave.
3- Now, leave this shape and the image you see for yourself to become large, clear, three-dimensional, moving colored with your best colors, add the sound you love and the echo and tone that helps you to make the sound more powerful, attractive and more loving and closer to your heart.
4- Now with all awareness I want you to compare between: What is the difference and the difference that you feel when you compare the self-image that came to your mind in the first step, and that you have now after the first amendment and the second amendment? God bless
Related Questions
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How can I find my niche for consulting?
Hello, I like how you have identified your passion and understand who you want your target audience to be. I have sold technology solutions for 6+ years to entrepreneurs and business owners- a big part of the selling process requires value-adding, which can only be achieved by understanding the minds of your target audience. To find a niche, you need to start by asking yourself what kind of value you can bring to your specific target audience of entrepreneurs or business owners. Everyone has limited attention span these days and unless you can figure out what these people care about and how your coaching/consulting services can benefit them, it will be difficult to connect and add value for the entrepreneurs. In short, you should determine your niche by figuring out what these folks care about and then hone your craft around providing value for those individuals. Happy to get on a phone call if you want to talk about specifics. Best, KevinSH
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What would be the best way to get clients as a relationship coach?
Email marketingAA
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What are ways to start / launch a coaching program targeted to healthcare professionals (helping them grow their practice)?
Assuming you are qualified to create this kind of offering, I think you can safely determine that there is need for this service. I know many doctors who struggle with the business of their practice and could benefit from coaching. That being said, if you believe this is an area you want to devote years of your life to, I would consider the infrastructure that will be required to support your success. Over time, you're going to want to build out the following (or a version thereof): Creating your brand identity Building your website Developing your funnel to generate leads Developing your pricing model Inbound marketing strategy and execution Social media strategy and execution Sales strategy Long-form content creation for email capture Short-form content creation for traffic generation SEO for organic traffic Advertising for paid traffic Presentation planning and coaching Possibly a book I would recommend thinking about as much of this ahead of time as possible to give yourself the greatest chance for success.CM
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i want know how to get clients
Here's a quick rundown on how to get your first client; First: Conduct Target Market and Prospect Analysis. This is the most important part. Most people never spend enough time on this. You need to have a clear understanding of your target market and who your prospects are. All that work doesn't sound fun or sexy, but fuckin do it. Second: Run A Competitor Analysis relevant to your niche. The internet is full of trash so make sure you research the winners and not losers. Third: After collecting all that data from the last 2 steps. Create a minimum viable offer based on the research you just did. Then ... Fourth: Get your ass out there and start getting as many people to and to hear about you. Start off doing Discovery or Strategy call's Post on Social Media channels, Facebook, LinkedIn, or Alignable offering your sessions In-Person Events Answer answer questions and help people here Keep at it consistently, then you'll get more than one client. It's going to take some effort, but be consistent and you'll be surprised at how many client you can land within 1-2 Months. Lastly, DON'T be like the 95% of people on facebook, instagram and just the internet who sells and gets a client but KNOWS THEY CAN'T provide what that client needs. Separate yourself from the losers, be honest and have some integrity. Which will work overall better for you and gets you more clients because your legit and can be trusted. TLDR: 1) Conduct Target Market and Prospect Analysis 2) Competitor Analysis 3) Get Your Ass Out There and Prospect (Assuming your not a marketing badass like yours truly) 4) Offer As Many Free Sessions You Can (Except Here) 5) Be Consistent and Don't Waver 6) DON'T BE A DOUCHEBAG Call or Don't Call. Just hope that helped s you out!!AE
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How do I become a consultant?
STOP!!! DON'T DO IT. GO GET A REAL JOB!! PLEASE! You don't plan to be a consultant. You become a consultant because the experience and wisdom you have is so obvious that those around you are eager to pay you for your insight. It's a calling -- not a job. Giving your "business advice" to a startup is like telling a 2-year-old to go "poo poo in th potty" -- anyone can do it. You just have to be a little bit more sophisticated than a baby. To service people who have money (and who are serious about how they spend that money) you need to take you game to a whole new level. I suggest you intern or partner with an amazing consultant who does this already. Learn. Do the gritty work that no one else is wiling to do. Everyone is a coach. Right? Drink a beer on game day and you supposedly know more than than the dude on the sidelines with the clipboard. But is that "really" the case? Of course not... DON'T BE A COACH. BE A LEADER.DW
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