Question
In the past, I've spoken with some CROs and got actionable tips.
But this time I'm looking for someone that gets their hands dirty with strategy AND execution to achieve a measurable $$$ result. Not eCommerce, but online-only creative service business looking to do better lead-gen.
Basically, I have traffic (~5k users/mth) - but feel we could get more quality leads from that.
1. What should I be looking for and what should I expect to pay?
2. Do I need a baller person or a firm?
3. Is CRO ultimately what I need, or something else?
Answer
You need a transitional CMO that brings people in and allows your results to close the sale. If these are typically $500+ creative projects, seek someone with B2B experience. Otherwise someone with ecommerce experience is still ideal.
