Marketwired.com is the most cost-effective wire service and comes with the best analytics report to show clients what they received for their money such as what media outlets picked up the release, the number of press release views and the number of click throughs as well as the geographic response rate by country and shares on social media.

As a former journalist, I can tell you that using any free wire service is the quickest way for a reporter to hit the delete button. Fraudulent people/companies like to use the free wire services and after getting burned a couple of times, reporters learn to stay away from free.

Reputable companies are willing to pay the wire service fee.