My name is Erik and I'm a Call Center Expert and Senior Analyst Programmer. I've been working on employee/leaders productivity since more than 15 years.
I suggest prior to establish an evalutation form, you must align clear revenues and profits goals and also layout your top social values. By splitting those objectives by executive, and then by employees, you will end up having an evaluation form that is aligned with your revenues/profits objectives with a combinaison of respect with the company's values.
I will be more than happy to help you with this and please feel free to schedule a call so we can have this evaluation form for all employees and leaders up and running!