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Marketing Strategy: Besides driving traffic to a lead magnet, what are some ways to generate leads for creative agencies?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

If you have been actively promoting your site, your homepage will be getting visitors from referring sites, social media sites, search engines and other sources. Davidson shared how he reached 140,753-page views within twelve months, since re-launching his blog. Although the sidebar usually shows up on every page on most WordPress themes by default, you can permanently set it for your homepage only. The two should synch, so that visitors will not be confused when they get to your homepage. One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favour. A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who asked for it when they registered. A small consulting firm used webinars to generate over 100 new, qualified leads and resulted in six opportunity-based meetings. If you can host a webinar and link to it directly in your content, your leads will take you more seriously, because you have provided value before asking them to register.

This is quite different from a webinar landing page that does not offer much value to the user. For example, the screenshot below shows how Quality Matters links to its webinar registration page from within its success stories. The challenge that most people face, when they host webinars, is getting enough people to register. But you can drive webinar registration by linking directly to it.

Uberflip knows how to invite blog readers to register for upcoming webinars right from a post. Engagement is the sole purpose of hosting a webinar. Stay time is influenced by the ease of entering the webinar, the topic and whether attendees stick around during the Q&A. If you want to take your lead generation to the next level, you should consider hosting a webinar.

Successful internet marketers know the power behind a well-planned webinar. You can generate leads, nurture them, and build a thriving business, solely with webinars. According to a survey conducted by Ready Talk, 30%–40% of webinar attendees are turned into leads. There is no doubt that bringing the right people together in a virtual platform increases trust, leads, and sales.

In fact, 38% of attendees will stick around if your topic is hot and what you are sharing with them will yield significant results in their business and life. The role of webinars in the sales process cannot be ignored because most companies have experienced higher sales when they hosted a webinar. The more useful and interesting your blog posts are, the better. Consequently, when you link to your webinar from within your content, it’s a sign that you want to offer more value to your readers without giving them the idea that you’re out to make some quick bucks.
If you want to convert the visitors that come to your landing pages and take your lead gen to the next level, you’ve got to continually test out your landing page elements, including the headline, subtitles, bullet points, call-to-actions and more. Consider this a prime piece of real estate in your marketing strategy. It is about who’s in charge of generating leads and who manages the sales process.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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