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Digital Marketing: I run an app company in U.K. And Was wondering if anyone knows where to get leads from?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

Some of those "low quality" leads simply lack the budget to hire you. But many of them COULD hire you ... provided you persuade them.

Really, you have a fourfold challenge:

(1) Improve your own conversion rate. Transform a few of those "low quality" leads into clients. On your own terms, without compromising. That means revisiting your sales pitch and honing your interaction habits.

(2) Improve efficiency by eliminating repetitive explanations. Put it in writing, and give prospects a chance to read a bit about you before they ask questions. That should screen out leads that probably won't convert, and it will save time.

(3) Boost lead volume. Get more leads of the same sort you're already getting. Even if only 1% of leads become customers, you can still double your clientele by doubling those leads.

(4) Improve lead quality. Attract a different kind of customer – with a bigger budget and enough experience to value what you're offering. Look for some feathers to stick in your cap. Then go where these target clients spend there time so you can strut around like a peacock.

Your question is focused on #4. But let's not forget about #1, #2, and #3.

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