Question
Declining advertising sales have been a big issue but my sales have dropped as well and that should not be happening.
Answer
The secret is to understand why this is happening. The key to find this out is being open to what your analysis is telling you. Too many small business owners fail to acknowledge the "what's wrong?" Beak down the drivers into two categories: industry/macro economic factors and your business services/processes. I will be glad to have a call with you to come up with a reasonable approach.