Question
Hello all, we are building a website which is something like groupon for fashion. We have 2 product pages in mind. What's the best way to test, learn and improve? Anyone has experience on this?
Answer
You have some options and your choice depends on what point in the design process you want to test it.
Option 1: create a prototype of each and do a moderated or unmoderated user test study with it.
Option 2: Develop and launch both versions and do it as an A/B test where half your users are shown version A and half are shown B. Then you look at the data to see which version converts better.
